The world-renowned lifestyle brand MINISO opened its first MINISO LAND shop in Europe and its biggest location in Spain on December 20. The brand-new flagship store in Madrid offers MINISO's innovative "IP theme park-style" purchasing experience to Europe for the first time. The stock has shown a bullish spike already, where no significant recovery is visible.
MINISO LAND: What To Expect?
The world's finest IPs are brought to life in novel and fascinating ways via MINISO LAND, a scenario-based IP-partnered collecting store. The store's layout offers a distinctive and memorable way to purchase and engage in a scenario-based setting, as evidenced by MINISO's recent Harry Potter collections and well-known partnerships with Disney, Sanrio, and Snoopy.
Over 6,000 products, including Stitch and Harry Potter, are available for exploration in the store's two levels of separate IP zones. Approximately 70% of these products are IP collaborations.
The 1100m2 store houses MINISO's wide variety of products, including stationary, cosmetics, blind boxes, plush toys, and more, in addition to the brand's outstanding IP collections.
Right before the holidays, MINISO's Joy Philosophy is brought to Gran Via, one of the busiest commercial avenues in the world, with the opening of the new flagship shop. With a striking 20-meter glass outside façade inspired by Sanrio, the business is noticeable from the street.
MINISO Growth Factors
MINISO's goal to grow into the world's top IP design retail company is the driving force for the growth of its MINISO LAND store concept. In October, the initial MINISO LAND debuted in Shanghai, China, generating a lot of excitement and shattering the brand's previous sales record. The engaging style makes purchasing a fun and social activity while showcasing the brand's intellectual property.
As MINISO seeks quick growth throughout Europe and the world, this shop on Madrid's Gran Via is the most recent to open. MINISO has about 7,200 stores worldwide as of the close of September 2024, with 260 of those being in Europe. The brand now operates outlets in Spain at Plaza Mayor in Malaga, Westfield La Maquinista in Barcelona, and Fuencarral in Madrid. MINISO will keep on delivering its joyous items and unforgettable and thrilling shopping experiences to more of the world's most prominent locales in the upcoming year.
MINISO Stock (9896.HK) Technical Analysis
In the daily chart of MINISO, the ongoing bullish pressure is valid as the price aimed higher from an exhaustion at the bottom. As a solid bottom is visible, we may expect an upward continuation as long as the price trades above crucial dynamic lines.
In the broader context, the 200 day Simple Moving Average is the major support, which is aiming higher below the current price. Also the 50 day EMA showed a bullish crossover, signalling a Golden Cross formation.
In this context, the bullish rally-base-rally formation could be a potential upward signal, aiming for the 58.00 level. In that case, a bullish range breakout with a daily candle above the 48.60 level could be an immediate long signal.
On the other hand, an extensive downside pressure might come after having a daily close below the 50 day EMA line. In that case, the selling pressure might extend and find a support from the 28.35 support level.
